What is I love Motril

In 2025, I Love Motril established itself as one of the most influential digital platforms dedicated to the cultural, historical and tourist promotion of Motril and the Costa Tropical.

More than a website, I Love Motril is an expanding digital ecosystem that brings together different channels, audiovisual projects and complementary platforms such as Miravista, Miravista.es and Miravista-España, reaching a national audience.

A modern vision of local identity

The project was born with a clear goal: to give visibility to Motril and its surroundings from an innovative, cultural and emotional perspective. I Love Motril promotes:

• The history and memory of the city
• Monuments and heritage
• Gastronomy and local shops
• Events and news
• Excursions and hiking
• Transport and useful services
• Culture, traditions and social life

Through digital content, videos, articles and innovative formats, the platform connects tradition and modernity.

National reach and media phenomenon

During 2025, the project's growth generated wide coverage in media across Spain. More than 40 press articles in national, regional and local media highlighted the impact of the digital ecosystem linked to I Love Motril, especially its ability to revalue Spanish cities, generate viral cultural content, combine technological innovation with heritage and put territories on the digital map.

More than promotion, a territorial brand

I Love Motril is not just an information guide. It is a territorial digital brand that strengthens Motril's identity, boosts its external image, attracts visitors, generates online conversation and builds community. In 2025, the project shows that a city can project itself nationwide by combining communication, culture and innovation.